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Fondazione FILA Museum

Via Dei Seminari, 4/A, Biella (Biella)

FILA

Moda Sport

A few steps from the Cathedral of Biella, under the medieval village of Piazzo, where there was once the Revenue Agency. The treasure inside the building, built by the textile industrialist Tamellino from Trivero in the early 1900s, is the entire archive, collections and offices of FILA. A precious guardian: the only space that could contain all the heritage of the red and blue icon of Made in Italy in sport. A circular route inside the Museum retraces the stages of the company's evolution, the goals and champions' suits (like those of Ingemar Stenmark), the collaborations with high fashion. The archive, with over 40 thousand pieces, is waiting to be discovered. Perhaps, it will be the last opportunity to see this space, with the plan to move to the first industrial headquarters in FILA in via Cesare Battisti, now under renovation.
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Fondazione FILA Museum

Via Dei Seminari, 4/A, Biella (Biella)

Fila is an Italian brand founded in 1911 by the Fila brothers in Biella, initially specializing in clothing for mountaineers. In the 1970s, the company expanded into the sportswear sector, gaining popularity for its collaboration with tennis player Björn Borg, who wore their iconic polo shirts and suits. The distinctive design of the Fila logo has helped make it a symbol of style in the world of sport and fashion. Over time, the fashion house has embraced various sports, from tennis to basketball, always maintaining an innovative and contemporary aesthetic, now also appreciated in the streetwear world.

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